Isuzu Trucks Celebrates 40 Years of Success in the U.S. Market

Isuzu Commercial Truck of America marks four decades of dominance in the American truck industry

Isuzu Commercial Truck of America Inc. is celebrating its 40th anniversary since entering the U.S. market. Founded as Isuzu Truck of America Inc. on March 16, 1984, the company quickly gained popularity with the of its first truck, the KS22, in November of the same year. American truck buyers were drawn to the medium-duty truck’s durability, efficiency, capability, and low cost of ownership. Isuzu’s success in the U.S. market has been unparalleled, with the company holding the title of best-selling low-cab-forward truck for 37 consecutive years and commanding nearly 80% of the market share.

Loyal Customers and Strong Dealer Network Drive Success

Isuzu attributes its success to the unwavering support of its loyal customer base and a robust dealer network. Shaun Skinner, President of Isuzu Commercial Truck of America and Isuzu Commercial Truck of Canada, acknowledges the vital role played by customers and dealers in the company’s achievements. He highlights that four dealerships have been selling Isuzu trucks for the entirety of the company’s four-decade history in the U.S., and their dedication is recognized and celebrated.

The four longest-standing Isuzu dealerships are Green Isuzu Truck in Greensboro, N.C., Midway Isuzu Truck Center in Phoenix, Pierre Isuzu Trucks of Everett in Everett, Wash., and Chapman Isuzu in Tempe, Ariz. These dealerships have been instrumental in building Isuzu’s reputation and success in the American truck market.

A Product Lineup Aligned with Customer Needs

Skinner emphasizes that Isuzu’s success can also be attributed to its product lineup, which has consistently met the evolving needs of customers. The company’s current lineup includes Class 3, 4, and 5 N-Series models powered by a 6.6-liter gasoline V8, Class 4 and 5 N-Series trucks featuring Isuzu’s renowned 4HK1-TC turbodiesel, and Class 6 and 7 F-Series models equipped with a Cummins B6.7 diesel engine.

Isuzu has continuously strived for innovation and improvement, refusing to rest on its laurels. Skinner affirms that the company’s commitment to progress remains unwavering. In the first half of 2024, Isuzu plans to introduce its first all-electric production model to the U.S. and Canadian markets. The 2025-model-year Class 5 NRR EV will feature a full 19,500-lb., gross vehicle weight rating, an Isuzu-developed battery electric platform, and a redesigned cab.

Looking Ahead to the Future

Skinner expresses his excitement for the future of Isuzu trucks in the American market. While celebrating the milestone of 40 years, he emphasizes that this is just the beginning for the company. Isuzu’s upcoming ventures, including the of the NRR EV electric truck, a redesigned cab, and advanced driver assistance features, demonstrate the company’s commitment to continuous innovation and meeting the demands of the evolving trucking industry.

Skinner believes that Isuzu is better positioned for success now than ever before in its history. Looking ahead to the next 40 years, Isuzu aims to provide innovation, quality, reliability, and low operating costs to the American market.

Conclusion:

Isuzu Commercial Truck of America celebrates its 40th anniversary in the U.S. market with a legacy of success and dominance. The company’s commitment to meeting customer needs, supported by a loyal customer base and strong dealer network, has propelled Isuzu to become the best-selling low-cab-forward truck in the United States for 37 consecutive years. As Isuzu looks to the future, it plans to introduce its first all-electric production model and continues to innovate with advanced features and redesigned cabs. With a focus on innovation, quality, and low operating costs, Isuzu is poised for continued success in the American truck market for the next 40 years and beyond.