Fiat’s New 500e: A Shift from Super Cheap Lease Deals to Confident Positioning

Fiat’s North American Lead Aamir Ahmed explains why the new 500e won’t be offering the same super cheap lease deals as its predecessor. When Fiat introduced the electric version of its iconic 500 model, the 500e, back in 2014, the company faced significant financial losses, prompting the then-CEO Sergio Marchionne to actively discourage people from